Promote your online booking to grow your business

Having an online booking system is only effective when clients know about it and can easily access it. Actively promoting your 2BookNow booking page is essential for maximizing its impact on your business growth. With the right promotion strategies, you can increase online bookings, reduce administrative phone calls, and attract new clients.

2BookNow provides several tools to help you promote your booking page:

  • Custom booking URL: Your personalized booking page handle creates a memorable link (e.g., https://yourbusinessname.2booknow.com) that’s easy to share across all your marketing channels.
  • QR code generation: Create and download a QR code that links directly to your booking page, perfect for physical marketing materials.
  • Direct service links: Generate links that take clients directly to a specific service, eliminating additional navigation steps.

These tools can be integrated into your existing marketing channels for maximum effectiveness:

  • Website integration: Add “Book Now” buttons throughout your website, especially on service pages and contact information sections.
  • Social media promotion: Share your booking link in profile bios, posts, and stories. Pin booking information to the top of your profiles.
  • Email signatures: Include your booking link in all staff email signatures for consistent visibility.
  • Physical materials: Print your QR code on business cards, appointment cards, brochures, and in-location signage.
  • SMS marketing: Include direct booking links in text campaigns to make appointment scheduling immediate and convenient.

When promoting your online booking, emphasize the benefits clients receive. Highlight the convenience of 24/7 booking, the ability to see all available time slots at once, and the time saved by not waiting on hold or playing phone tag with reception staff.

For clients who traditionally book by phone, offer guidance during the transition. Have staff walk them through the online process during their next visit or send instructional emails with screenshots to build their confidence with the system.

Consistent promotion of your online booking creates a positive cycle: more clients use the system, administrative workload decreases, and your team has more time to focus on service delivery and business growth rather than managing appointments.